Learning about customer pain points and needs is the foundation of product marketing. Leveraging my teaching skills, I enjoy bringing customers and businesses together by asking the "why" and "how" questions that dig into the most important product values.


Bringing together SaaS B2B differentiators and customer problems, I synthesize the two into an overarching story based in the symbiotic relationship between customers and the products that enable them to protect data.


Creating a product marketing strategy around customer pain points and product/solution differentiators gives organizations a stronger foundation for accelerating the sale cycle.

Ankara, Turkey - April 06, 2013: Lego Star Wars minifigure Darth Vader and Luke Skywalker are fighting with sword in front of other Star Wars characters isolated on white background.

Master SEO Jedi

Content is the Master Jedi of an inbound marketing strategy. Level up product marketing programs with expert content based in real-world customer problems.

Professional Geek

That's right. I'm a professional. I'm a geek. I'm a professional geek. I'm also a Ravenclaw.

Allegro Solutions Karen Walsh

Follow the Way of The Force

Even though I'm a master Product Marketing Jedi, my mind tricks are limited to my writing. This means that you have to contact me since I can't feel the disturbance in the Force.